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The privacy policy applies to you, the user of this website and April Knell; the owner and provider of this website. 

April Knell takes the privacy of your information very seriously. The privacy policy to our use of any and all data collected by us or provided by you in relation to your use of the website.


1. In this policy the following definitions are used: 

DATA - collectively all information that you submit to April Knell via this website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;

COOKIES - a small text file placed on your computer by this website when you visit certain parts of the website and/or when you use certain features of the website. Details of the cookies are set out below

DATA PROTECTION LAW - any applicable law relating to the processing of personal data, including but not limited to the Directive 96/46/EC (DPD) of the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK

GDPR - the General Data Protection Regulation (EU) 2016/679

APRIL KNELL (we or us) - April Knell, Chapel Road, Surrey KT20. 

UK AND EU COOKIE LAW - privacy and electronic communication (EC Directive) Regulations 2003 as amended by the privacy and electronic communications (EC Directive) (Amendment) Regulations 2011;

USERS OR YOU - any third party that accesses the website and is not either (I) employed by April Knell and acting in the course their employment or (II) engaged as a consultant or otherwise providing services to April Knell and accessing the website in connection with the provision of such services; and 

WEBSITE - the website you are currently using, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

2. In this privacy policy, unless the context requires a different interpretation.

a) the singular includes the plural and vice versa

b) references to sub-clauses, clauses, schedules or appendices are to sub-classes, clauses, schedules or appendices of this privacy policy

c) a reference to a person includes firms, companies, government entities, trusts and partnerships

d) including is understood to mean "including without limitations"

e) reference to any statutory provision includes any modifications or amendment of it

f) the headings and sub-headings do not form part of this privacy policy 


3. This privacy policy applies only to the actions of April Knell and users with respects to this website. It does not extend to any website that can be accessed from this website including but not limited to, any links we may provide to social media websites.

4. For purposes of the applicable data protection laws, April Knell is the data controller. This means that April Knell determines the purposes for which, the manner in which your data processed.


5. We may collect the following data which includes personal data, from you:

a) name

b) contact information such as email addresses and telephone numbers

c) financial information such as credit/debit card numbers; in each case in accordance with this privacy policy


6. We collect data in the following ways;

a) data is given to us by you, and;

b) data is collected automatically 


7. April Knell will collect your data in a number of ways, for example;

a) when you contact us through the website, by telephone, post, email or through any other means 

b) when you enter a competition or promotion through a social media channel 

c) when you make payments to us, through this website or otherwise

d) when you elect to receive marketing communications from us

e) when you use our services

In each case, in accordance with this privacy policy 


8. To the extent that you access the website, we will collect your data automatically, for example;

a) we automatically collect some information about your visit to the website. This information helps us to make improvements to the website content and navigation and includes your IP address, the date, time and frequency with which you access the website and the way you use and interact with its content 

b) we will collect your data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the website, see the section, headed Cookies.


Below is the list of cookies that we use. We try to make sure the list is complete and up to date but if you think we have missed a cookie from the list or discrepancy please let us know.


Description of cookie

Part of email marketing cookies



Communicating via emails

Hosting advertising campaigns largely on social media 

Privacy Policy

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